While it's not universally true that B2C sellers completely abandon marketplace platforms, many do explore alternatives or diversify their sales channels. The primary drivers for considering a move include high commission fees, intense competition leading to pricing pressure, and a lack of direct customer relationships that hinders brand building. Sellers often feel a loss of control over their brand image and limited access to valuable customer data, which are crucial for long-term growth and strategy. However, the vast customer reach and established trust offered by platforms like Amazon or eBay make them indispensable for many, especially smaller businesses lacking their own marketing budget. Instead of outright abandonment, a more common trend sees sellers adopting a hybrid strategy, maintaining a presence on marketplaces while simultaneously investing in their own e-commerce websites for better control and higher margins. This approach allows them to leverage the marketplace's audience while cultivating direct customer loyalty and brand independence over time. More details: https://www.taiwancable.org.tw/Ad.aspx?link=https://abcname.com.ua/&id=59