When pricing transparency increases on two-sided platforms, it fundamentally alters the dynamics for both sides, primarily by reducing information asymmetry. For buyers, this often leads to enhanced price comparison and the ability to make more informed decisions, potentially increasing their conversion rates by finding optimal value. Conversely, sellers face intensified price competition, which can drive prices down and potentially reduce individual seller conversions if they cannot match market expectations or differentiate beyond cost. Overall, greater transparency can build user trust and confidence, streamlining the transaction process and leading to higher platform-wide conversion rates by reducing friction and uncertainty. However, if transparency reveals unexpectedly high fees or complex pricing structures, it might deter conversions by eroding trust or making the platform seem less appealing. More details: https://www.ps-pokrov.ru/?spclick=856&splink=https://abcname.com.ua/