What makes marketplaces struggle with early traction for mobile users?

Marketplaces often face significant hurdles achieving early mobile traction due to the inherent chicken-and-egg problem; without sufficient buyers, sellers won't join, and vice versa. Users also exhibit low trust in new platforms, especially for transactions, lacking established reviews or a proven track record. The mobile experience itself can be a barrier, as onboarding friction, complex interfaces, or large app sizes deter initial downloads and consistent usage. Furthermore, new marketplaces struggle with discoverability in crowded app stores, making it hard to reach their target audience without substantial marketing spend. Finally, convincing users to switch from established habits or platforms presents a challenge, demanding a truly superior value proposition to overcome user inertia and switching costs. More details: https://www.doubledivision.org/GO.ASP?https://abcname.com.ua