Building network effects in product marketplaces is a gradual process primarily due to the cold start problem, where attracting both supply (sellers) and demand (buyers) simultaneously is inherently difficult. Without sufficient buyers, sellers lack incentive to list products, and conversely, a lack of diverse inventory discourages buyers, creating a vicious cycle of low liquidity in the early stages. Furthermore, establishing trust and reputation takes considerable time, as users are hesitant to engage with unknown entities, relying on accumulating positive transaction histories and reviews. This slow accumulation of social proof and user activity is essential for achieving critical mass, where the value of the network for each participant grows exponentially with every new user. Consequently, overcoming these initial hurdles and nurturing consistent engagement requires persistent effort in onboarding, quality control, and building strong foundational user experiences. More details: https://in.tempus.no/AbpLocalization/ChangeCulture?cultureName=se&returnUrl=https://abcname.com.ua/